Bottega Veneta

Launched ahead of Matthieu Blazy’s debut collection at Milan Fashion Week, the Bottega Veneta app served as a unique digital companion to the show, described by the brand as “a doorway into the world of the brand.” It used the house’s signature parakeet green as a quasi-augmented reality green screen, revealing visuals, countdowns and content in the run-up to the live presentation, and acted as a curated space for exclusive material and a livestream of the collection.